The Best Bridal Stylists Train.

Built on Grace Lane’s methods from years of working with bridal businesses around the world, Sales Trainer, is an AI-powered trainer here to keep bridal stylists at the top of their game.

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Meet Sloane, The bridal Société sales trainer.

Hi there, I’m Sloane.

I’m your digital sidekick and sales coach. I help the best stylists in bridal stay on top of their game. If you’re here, you must be one of them and it’s an honor to meet you. I draw on Grace Lane’s years of working inside bridal businesses and a growing library of bridal sales methods, real appointment scenarios, and insights into how brides make decisions.

Bring me the appointment you’re still thinking about, or the conversation you want to get better at. Tell me what the bride said, what you said back, and where you felt the room shift. We’ll work through what she might have needed and find the next question in words that sound like you.

Want to practice? I can play the bride who loves two gowns, the mom who wants to keep shopping, or the guest who answers every question for her. We can rehearse how you lead the room, ask for the sale, or follow up after she leaves.

The best part? I don’t get tired. You can ask me anything you need, anytime you want and I’ll be here. And hey, I look forward to becoming your partner in crime.

Sloane | Sales Trainer Monthly Membership

$600.00 per Month for First 3 Seats

AI trained by Grace Lane, drawing on years of working with bridal businesses around the world.

Give your bridal stylists a coach they can turn to before or after any appointment. Bring a real situation, work through what the bride may have needed, and practice what to say the next time it happens.

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  • On-demand coaching for bridal stylists available 24/7

  • Debriefs for real bridal appointments

  • Questions to uncover what’s holding a bride back

  • Role-play for objections and entourage dynamics

  • Suggested language for closing and follow-up

Your membership includes three individual seats, giving your team private access to Sloane through their own accounts. As the store owner, you'll manage your membership and invite your team directly from your account. Additional seats are available as your team grows.

  • “Grace is our business fairy godmother, having someone with such a wealth of experience and positive outlook as an extended member of our team has been the best investment we've made. We've made so many changes and implemented new systems which makes our business run so much smoother! We're hitting larger targets than anticipated and have a more concrete plan for growth. So grateful for Grace's advice and resources over the last 18 months. ”

    — Brand Owner, England

  • “I didn't know how much I needed an "outsiders" help - it has helped me in SO MANY WAYS!”

    — Store Owner, Alabama

  • “Thank you for giving me the language that I needed to realize this. I had been fighting with myself for months not knowing what I was feeling. Finally allowing myself the maintenance I’ve needed this whole time and already seeing a shift.”

    — Store Owner, Oklahoma

All your questions, answered.

  • Both. A new stylist can practice how to open an appointment, ask discovery questions, and guide a bride toward a decision. An experienced stylist can sharpen the finer points, like recognizing when a bride is ready to buy or bringing her back into the conversation when her guests are doing most of the talking.

  • Sloane can coach a new stylist through the full arc of a bridal appointment, from the first hello to closing and follow-up. Have your new hire practice one part at a time, then role-play a full appointment and get feedback. Pair that practice with your store’s own onboarding for designer and product knowledge, policies, and how your team handles orders and fittings.

  • Sloane draws on a growing library of bridal sales methods, real appointment scenarios, and insights into how brides make decisions. We add material as needed and as it’s requested, developed, and reviewed.

  • Yes. Sloane is an AI sales coach built on Grace Lane’s years of working inside bridal businesses. Her coaching is designed for the decisions stylists face in a bridal appointment, from helping a bride choose between two gowns to talking through special-order timelines or navigating an entourage with strong opinions.

  • Prepare for an appointment, debrief one you’re still thinking about, or practice a conversation you want to get better at. Try, “Play a bride who loves two gowns and wants me to pick for her.” Respond in your own words, get feedback on what landed, and run it again.

  • Yes. The subscription is for your store. Invite your stylists so each person can sign in with their own account and practice at their own pace.

  • Sloane is monthly membership for $500 per month.